Guolin Lai

DSC8240 Course Web

 
Business Modeling for Decision Support

Personal Statement
Chapter 1 Summary
Chapter 2 Report
    Breakeven Analysis
    Price & Demand Relationship
    Quantity Discounts Decision
    Hedging Investment Risk
    Time Value of Money
Enterprise DSS
Time Series Forecasting
DSS Development Project
Simulation Model Examples
    Government Contract Bidding
    GFAuto Model
    Customer Loyalty
    Game of Craps
Monte Carlo Simulation
Optimization Modeling
Term Project
Business Intelligence Research
 
Bidding For a Government Contract

Background
Objective Hierarchies
Variables and Attributes
Influence Diagram
Mathematical Representation
Testing and Validation
Implementation and Use

Background

The Miller Construction Company is trying to decide whether to make a bid on a construction project.

Objective

The company wants to propose a lowest bid to beat the other four potential competitors and win the government contract.

Variables and Attributes

Variable
Variable Type
How Measured
Related to
Cost to prepare a bid Input Variable Total Amount in $ Sunk Cost
Cost to complete project Input Variable Total Amount in $ Fixed Cost
Miller's bid Input Variable Amount in $, multiple of 500 Variable Cost
competitors' bid Input Variable Multiple of Miller's bid Miller's bid

Influence Diagram

Mathematical Representation

1, Use RISKIMTABLE function to test all of Miller's possible bids simultaneously.
2, Use RISKTRIANG(......)*Project Cost to generate random bids for the four competitors.
3, Use RISKOUTPUT() + IF(MillerBid < MIN(CompBids, 1, 0) to see whether Miller wins the bid.
4, Use RISKOUTPUT () + IF(WinBid=1, MillerBid - ProjectCost, 0) - BidCost to get the profit from completing the project.

Testing and Validation

Implementation and Use

The model can be manipulated in Microsoft Excel.
Please click here to view the Excel Model.